Cat Fincun
 

UX design strategist + leader
for global tech companies.

I help products use inclusive design practices to transform complicated technologies into understandable user interfaces.

 
 
 

Delivering impact

I’ve helped products engender trust and the license to lead in their marketplace. Clients have included B2B and B2C purveyors of finance, retail, and government services. And I've worked hands-on with complex technologies including artificial intelligence, machine learning, natural language understanding, and smart canvases.

 
 

Chatbot interaction patent

Design Lead | AI model design | UX design

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Speeding up conversational design with AI

UX Design | User Research |
End-to-end delivery

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Reducing technical complexity

Design lead | User research |
UX design

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Research is at the core of my 15+ years of experience. Growth is through inquiry, learning and analysis.

 
 

UX design

I sniff out tenets and traps for breakfast. I use Sketch, Figma, Invision and Adobe to collaborate with engineers to get prototypes in place - releasing over 33 times in a fiscal year.

 

Enterprise Design Thinking

Not all design thinking practices are the same. Taking the team from ideation to application is the secret sauce to Enterprise Design Thinking.

Accessibility

I design from the edges inwards to capture individuals who are traditionally left out, creating more delightful experiences for everyone. I help translate WCAG compliance for design teams

 

Organizational leadership

Holding a seat at the table means speaking the language of executives and client stakeholders. Using metric based decision making we can solve the needs of the user while achieving the goals of the business.

AI + ML + NLU

I work directly with data scientists and researchers to understand the models our products use to design the best experience for end users and by influencing model design.

 

Platform design

Designing the UX architecture requires lock-step practices with engineering leads and API guilds. In partnership we ensure contributing PRs achieve understandable experiences both in the UI and backend.

 
 

Testimonials

 

Esteban Pérez-Hemminger | IBM

“I always appreciated Cat's honest approach to building teams, and the commitment to supporting each designer as they evolved within and outside the company.”

 

Meg Young | Mural

“Regardless of role, Cat would roll up her sleeves for any level of challenge, define the path forward, and create a design strategy that was good for Mural and its customers, while delivering for all cross-functional stakeholders. I feel lucky that I get to continue to have Cat as a tremendously talented thought partner…”

Kim Callery | IBM

“With Cat on your team, your design organization will improve, your product interactions will be better and her teams will deliver revenue generating results.”

Chris Stone | Mural

I would define my time working with Cat in very simple terms. No matter what, she delivered.”

 

Ashley Johnston | IBM

“In our time working together I watched Cat lead multiple high profile projects from conception to execution, while also managing and collaborating with stakeholders and partners from an array of disciplines and backgrounds.”

Oen Hammonds | IBM + AIGA

“I am lucky to have worked with Cat inside IBM and externally with AIGA, the professional organization for design. She is a talented designer with the instincts for what makes great creative. Cat’s growth-mindedness, resourcefulness, and outcome focus showed in our work at IBM.”

Quote Source / LinkedIn Recommendations